The Good Grocery Guide

Did you know that every time you shop for groceries you have the opportunity to make a difference? Each purchase can have a positive effect on the lives of other people, the environment and, ultimately, your health and community. The idea of "Ethical shopping" is to make informed decisions about the products you buy. Choosing ethical products reinforces the values they represent. It supports the companies that produce them, and encourages other companies to improve their standards. As there may be no such thing as a "perfectly ethical" product, you must make choices based on what principles you value most. This is where The Good Grocery Guide can help. To give you the information you need to make your choices, we have undertaken extensive research over the last few years. The results are represented by a simple product list and symbols to identify the ethical values reflected in each product. You can also use the facts, tips and outlet directory to discover other products that best represent your personal values.