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WellBeing.com.au has guidelines that help natural businesses stand-out from the crowd


Active participants in a community like the WellBeing community require little convincing of the need to participate, they just want to know what's new and how it works. They know and are willing to pay for something that has genuine value and meets a need.


We respect the WellBeing community so have created our own operational guidelines over the years. We abide by the guidelines of the TGAC when it comes to advertising that contains health claims, and we also maintain our own list of things we consider "not cool" in advertising. We stick to privacy guidelines, and aside from that don't bombard our community members with loads of irrelevant material. All this means greater emphasis on businesses that are doing the right thing, and have something interesting to offer.


Here are some other points about how we operate:

  • We want to make everything simple for Businesses who want to market to the WellBeing community, so have friendly staff, many of whom with business backgrounds, who can assist. So don't be shy to call our Content Administrator, Veronica Joesph on (02) 9887 0610.
  • We want to help businesses put their best foot forward, so won't hold back if we feel your campaign needs to be adapted to work better.
  • Our marketing packages and programs are subject to years of experience in developing campaigns that work for all types of businesses - Micros, SME's (Small & Medium Sized Enterprises), and some of Australia's leading natural/eco brands. Therefore we tend not to offer "cheap grabs" but are a little more considered in our approach, and tend to create programs that have impact over time.
  • We are 100% natural by choice, so businesses who advertise with us will not have to compete with ads for drugs, cosmetic poisons, or other products Mother Nature wished were never invented!

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