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Margaret Sherrard MSherrard@universalmagazines.com.au T: (02) 9887 0641	Victoria Lynch Melbourne vlynch@universalmagazines.com.au T: (03) 9394 6429
Sandy Shaw South Australia & Western Australia sandyshaw@internode.net.au T: 0418 806 696	Rose Pamilar Magazine Directory Advertising rpamilar@universalmagazines.com.au T: (02) 9887 0311

Our Marketing Service

Our service to businesses with products and services that assist with natural health and living is to:

• Connect businesses to a community of people who already know the value of natural health and living.
• Provide suitable market-appropriate and cost-effective ways for businesses to demonstrate what they do to this market.
• Help businesses communicate their own positioning within the market.

Backed by Market Research

The people who make up the WellBeing community are vibrant, choice-making, out there in the morning with their joggers on, actively doing yoga or a similar practice, are eating well, care about the world, want to make a difference, seek information, are actively "doing" i.e.: prepared to put their money where their mouths are, are open to spirit, are unafraid of - or rather are enchanted by - the mysteries of life, and are often influential within their own communities.

Of all of these qualities the one that we value the most and are constantly struck-by is the fact that the WellBeing community is actively doing.

How do we know this? Well... we talk to them, but marketers among you will appreciate our surveys.

• Sweeney Market Research - Click for details
• First Direct Sliutions - Click for details
• Roy Morgan Readership Poll - Click for details

Advertiser Testimonials

WellBeing has been serving the natural health business community for many years, and here are some of our testimonials. Click here

WellBeing.com.au has guidelines that help natural businesses stand-out from the crowd

Active participants in a community like the WellBeing community require little convincing of the need to participate, they just want to know what's new and how it works. They know, and will pay for, something that has genuine value and meets a need.

We respect the WellBeing community so have created our own operational guidelines over the years. We abide by the guidelines of the TGAC when it comes to advertising that contains health claims, and we also maintain our own list of things we consider "not cool" in advertising. We stick to privacy guidelines, and aside from that don't bombard our community members with loads of irrelevant material. All this means greater emphasis on businesses that are doing the right thing, and have something interesting to offer.

Here are some other points about how we operate:

• We want to make everything simple for Businesses who want to market to the WellBeing community, so have friendly staff, many of whom with business backgrounds, who can assist. So don't be shy - give us a call through out publisher's switchboard on (02) 9805 0399.
• We want to help businesses put their best foot forward, so won't hold back if we feel your campaign needs to be adapted to work better.
• Our marketing packages and programs are subject years of experience in developing campaigns that work for all types of businesses - Micros, SME's (Small & Medium Sized Enterprises), and some of Australia's leading natural/eco brands. Therefore we tend not to offer "cheap grabs" but are a little more considered in our approach, and tend to create programs that have impact over time.
• We are 100% natural by choice, so businesses who advertise with us will not have to compete with ads for drugs, cosmetic poisons, or other products Mother Nature wished were never invented!