Advertising Guidelines

Advertising fair play

We respect the WellBeing community so have created our own operational guidelines over the years for advertising to that community. We abide by the guidelines of the TGAC in Australia when it comes to advertising that contains health claims and we also maintain our own list of things we consider “not cool” in advertising. We stick to privacy guidelines and, in addition, don’t bombard our community members with loads of irrelevant material. All this means greater emphasis on businesses that are doing the right thing and have something interesting to offer.

At WellBeing, we are 100 per cent natural by choice, so businesses who advertise with us will not have to compete with ads for drugs, cosmetic poisons or other products Mother Nature wished were never invented! We overtly support natural, organic and sustainable approaches to natural health and living.


WellBeing does not accept advertisements from the following suppliers:


Foods and supplements

Products containing the following:
* added caffeine
* aspartame and other artificial sweeteners
* guarana (unless stated as caffeine)
* monosodium glutamate (MSG); ie food additive codes 621 and E621
Products that have undergone genetic engineering/modification (GE/GM)
Products that have undergone irradiation



Products containing the following:
* acetone
* benzaldehyde (synthetic almond oil)
* diazolidinyl urea
* fluoride
* imidazolidinyl urea
* parabens (butyl paraben, ethyl paraben, methyl paraben, propyl paraben)
* propylene glycol (PG)
* sodium laureth sulphate (SLES)
* sodium lauryl sulphate (SLS)
* stearalkonium chloride
* triethanolamine (TEA)


Natural therapies

Therapies and practitioners that are unregistered.



Companies that use overtly environmentally damaging practices within overtly environmentally damaging industries. Where a company can demonstrate by third-party certification that steps have been made and continue to be made towards sustainability, we are happy to consider promoting them.



Products tested on animals.



Any companies linked to human rights abuses, government or political parties.

Wellbeing TV

Why choose sustainable and organic clothing?

Wellbeing Blog

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Posted on Wednesday November 25, 2015

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By Claire Richardson

Posted on Monday November 23, 2015

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By Jenetta Haim

Posted on Sunday November 22, 2015