
		{"id":1609,"date":"2021-07-02T08:25:37","date_gmt":"2021-07-01T22:25:37","guid":{"rendered":"https:\/\/www.wellbeing.com.au\/curious\/?p=1609"},"modified":"2021-06-30T14:52:56","modified_gmt":"2021-06-30T04:52:56","slug":"can-feminism-and-beauty-ever-peacefully-coexist","status":"publish","type":"post","link":"https:\/\/www.wellbeing.com.au\/curious\/can-feminism-and-beauty-ever-peacefully-coexist","title":{"rendered":"Can feminism and beauty ever peacefully coexist?"},"content":{"rendered":"<p>I\u2019ve always been mesmerised by magazines and makeup. From the moment a shimmering blue powder was swept across my eyelids at my first dance competition (I was five years old), I have been a complete sucker for all things beauty. And it was the bold beauty editorials of \u201800s fashion magazines that inspired my career in print writing.<\/p>\n<p>My mother has always told me, \u201cIt\u2019s what is on the inside that makes you beautiful,\u201d but the beauty and magazine industry \u2014 and, as an extension, society \u2014 has taught me the exact opposite. It wasn\u2019t until I was <a href=\"https:\/\/www.wellbeing.com.au\/curious\/learn-to-love-yourself-through-yoga\" target=\"_blank\" rel=\"noopener\">struggling with my own image<\/a> in my teens that I discovered so many of the models who showcased those dazzling looks in magazines and on runways were essentially starving themselves to maintain their sample size. And I only recently realised that the problems within the beauty industry run much deeper than surface level: it\u2019s more than being told what we should look like.<\/p>\n<p>The global beauty industry is a $532 billion beast that thrives off telling women they\u2019re not pretty enough, not fit enough, not feminine enough \u2014 just not enough. So, if I continue to embrace the ever-evolving beauty sphere, can I still call myself a feminist? And is it really that black and white?<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CAimPqdpWfp\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"13\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/CAimPqdpWfp\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">A post shared by FLOSS (@florencegiven)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<h2>The beauty ideal<\/h2>\n<p>Let me clarify that when I say \u201cbeauty ideal\u201d, I\u2019m referring to the <a href=\"https:\/\/www.wellbeing.com.au\/curious\/bald-is-beautiful\" target=\"_blank\" rel=\"noopener\">insistence of feminine beauty<\/a>. You know the one. It dominates the airbrushed covers of magazines, your Instagram feed, even Disney cartoons. This binary of femininity, and what it means to be a woman, is how the industry began, and how it still thrives to this day.<\/p>\n<p>Jia Tolentino\u2019s essay <a href=\"https:\/\/www.newyorker.com\/culture\/decade-in-review\/the-age-of-instagram-face\" target=\"_blank\" rel=\"noopener\">\u201cThe Age of Instagram Face\u201d for <em>The New Yorker<\/em><\/a> describes a \u201csingle, cyborgian face\u201d that personifies the beauty ideal: flawless skin, perfectly contoured cheeks, pouting lips and a coy, cat-eye expression that stares blankly through the pixels of your screen. It\u2019s been sculpted, posed and edited to fit the mould of \u201cgeneric sameness\u201d, as Tolentino labels it, and upholds the unrealistic standard that previously dominated Hollywood and women\u2019s magazines.<\/p>\n<p>Now this illusion is readily available via filters and apps that can perfect our skin, lengthen our lashes, plump our lips and transform us into virtual clones. The notion of forcing a woman to fit a set mould (and thereby make her malleable enough to control) seems to directly contradict the very basis of modern feminism \u2014 equality regardless of race, gender, ethnicity, social class, age or identity.<\/p>\n<h2>The language of beauty<\/h2>\n<p>Naomi Wolf wasn\u2019t kidding when she wrote \u201cBeauty is not universal or changeless\u201d in The Beauty Myth \u2014 a text that is still as relevant today as it was when it was first published in 1990. In fact, both the industry and the ideal evolve and shift as women begin to resist them.<\/p>\n<p>Most brands and publications have stepped away from anti-ageing messaging and towards the aspiration of ageing gracefully; but this has bred a new wave of nips and tucks that are much more convenient and affordable than ever. My friends in their early 20s are getting \u201cpreventative\u201d Botox and filler in an attempt to slow or stop wrinkle formation. Why stop at an Instagram filter when you can \u201cperfect\u201d your appearance IRL with half a syringe of hyaluronic acid?<\/p>\n<p>It\u2019s also important to consider what, or more pertinently, who, is influencing these filters, and in turn, major face and body transformations. If you\u2019ve ever felt conflicted about the KarJenners and Ratajkowskis of the world, you\u2019re not alone.<\/p>\n<p>This unease isn\u2019t out of spite or jealousy \u2014 it\u2019s about questioning the conflict between self-empowerment, and exploitation at the cost of the feminist movement. The problem here arises when women are posting Facetuned and borderline soft-porn images that are so clearly catering to the male gaze, and essentially commodifying themselves \u2014 nothing about this feels like a radical feminist act.<\/p>\n<p>This self-serving \u201cGirl Boss\u201d mentality of modern feminism is one that is heavily underscored by narcissism, and automatically assumes that if you identify as a feminist, everything you do is a feminist act.<\/p>\n<p>The #GirlBoss era coincidentally (or not so much) rose at a pivotal time when the beauty industry was morphing into a whole new beast: wellness. Diet fads, skinny teas and meal shakes brought to you by the latest multi-level marketing company took over; wellness and thinness became somewhat interchangeable; and self-care was born in an effort to encourage women to exercise more and \u201cinvest\u201d in their appearance \u2014 you know, for the sake of their mental health.<\/p>\n<h2>Identity and resistance<\/h2>\n<p>Each time we rise up and push back against the system, there\u2019s backlash \u2014 in the \u201870s it was the ugly feminist caricature, and today it\u2019s the dreaded \u201cfeminazi\u201d. Wolf explains that modern beauty standards are actually a continuity of social coercion that \u201cmyths about motherhood, domesticity, chastity and passivity no longer can manage\u201d. Remarks \u2014 implicit or explicit \u2014 about our appearance and attitude can make us question ourselves just enough to keep women under the same patriarchal thumb that Wolf wrote about over 30 ago.<\/p>\n<p>&nbsp;<\/p>\n<p>We\u2019re living in a world where prettiness, by Western standards, is privilege \u2014 you are more palatable, and therefore have more power to push for change. Feminist, author and queer icon, Florence Given, writes in her book &lt;em&gt;Women Don\u2019t Owe You Pretty&lt;\/em&gt;, \u201cThe ability to defiantly resist is only afforded to those who are already privileged enough not to be ostracised if they do so.\u201d<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CID2ZQmDMCz\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"13\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/CID2ZQmDMCz\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">A post shared by matt bernstein (@mattxiv)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p>Yet, the value and inclusivity that beauty provides to minorities and the LGBTQIA+ community cannot go without acknowledgement. Makeup has become synonymous with confidence, self-expression and exploring our identity. Without the beauty industry, we wouldn\u2019t have drag. And perhaps there is a correlation between inclusivity in beauty and the intersectionality of feminism.<\/p>\n<p>Eurocentric beauty standards are being challenged, and the rise of indie brands has seen a new, more inclusive vision of beauty blossom, championing women and non-binary individuals of all backgrounds. Makeup has become an art form, a way to express oneself, explore and challenge identity beliefs, and even challenge political ideologies. There is a new wave of Gen Z micro influencers, including Matt Bernstein (@mattxiv) and Ali (@sweetmutuals), who have taken over Instagram with works of art painted on their faces that double as protest slogans.<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CCEZLfxAHCB\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"13\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/CCEZLfxAHCB\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">A post shared by *.\u3002.\u2606 \u30fbA L I\u30fb*:.\u3002.\u2606* (@sweetmutuals)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p>So, can feminism and beauty ever peacefully coexist? Maybe this new wave of intersectional feminism will flip the script, and beauty will no longer just have a \u201cone size fits all\u201d mentality. Perhaps we\u2019ll never know the answer. But maybe, unlike traditional beauty standards, this conflict isn\u2019t binary.<\/p>\n<p>Georgia Nelson is a journalist based on the South Coast of NSW and the features writer at WellBeing and WILD. She has a penchant for sustainable beauty, slow fashion and feminist literature. Find her on Instagram <a href=\"http:\/\/www.instagram.com\/geo_rose\">@geo_rose<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Where is the line between empowerment and playing into the patriarchy\u2019s hands? Here, we dissect the divide between beauty standards and feminist ideals.<\/p>\n","protected":false},"author":14,"featured_media":1611,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[82,264],"tags":[139,428,429,291,342,430],"_links":{"self":[{"href":"https:\/\/www.wellbeing.com.au\/curious\/wp-json\/wp\/v2\/posts\/1609"}],"collection":[{"href":"https:\/\/www.wellbeing.com.au\/curious\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wellbeing.com.au\/curious\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wellbeing.com.au\/curious\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wellbeing.com.au\/curious\/wp-json\/wp\/v2\/comments?post=1609"}],"version-history":[{"count":4,"href":"https:\/\/www.wellbeing.com.au\/curious\/wp-json\/wp\/v2\/posts\/1609\/revisions"}],"predecessor-version":[{"id":1614,"href":"https:\/\/www.wellbeing.com.au\/curious\/wp-json\/wp\/v2\/posts\/1609\/revisions\/1614"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.wellbeing.com.au\/curious\/wp-json\/wp\/v2\/media\/1611"}],"wp:attachment":[{"href":"https:\/\/www.wellbeing.com.au\/curious\/wp-json\/wp\/v2\/media?parent=1609"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wellbeing.com.au\/curious\/wp-json\/wp\/v2\/categories?post=1609"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wellbeing.com.au\/curious\/wp-json\/wp\/v2\/tags?post=1609"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}