Same as anyone really\u2026 time with family, friends, time spent outside, fishing, swimming, being grateful for little things. Work wise, we\u2019re lucky in that we\u2019re doing something that\u2019s meaningful to us. Something that we hope will have a positive impact beyond our own company. And honestly, setting up our own business during a pandemic has been a pretty wild adventure.<\/p>\n
Sustainable makeup brands tend to be quite earnest and a little bit boring. We feel that makeup should never be boring \u2014 we didn\u2019t want to strip the joy out of it. I don\u2019t know that we have any specific or notable influences, but we\u2019re aiming to make products that you covet, things you actually want in your makeup bag. If we can do that, and compete with all the plastic-heavy brands out there, then we\u2019ll be happy.<\/p>\n
Our process is pretty simple. We think about the products we want and then we set out to build a version that\u2019s really high quality, with plastic-free packaging. We always start with colour and texture. Making sure the formulations are high performance is really important to us. Then we go about trying to put that product into packaging without plastic and without compromise. We don\u2019t want Flavedo & Albedo customers to have to compromise aesthetically, or when it comes to functionality. We refuse to accept that sustainable has to mean boring.<\/p>\n
The problem that we set out to address is plastic packaging. The beauty industry is responsible for the production of more than 76.8 billion plastic packaging units a year, the vast majority of which aren\u2019t or can\u2019t be recycled. That\u2019s why we exist. We make high-performance makeup in sustainable, plastic-free packaging. We felt there was room for a brand that reconciled our love of makeup with our rising concern about landfill. Your eyeshadow palette just shouldn\u2019t live 500 years longer than you do.<\/p>\n
We use aluminium, sustainable card and timber and a little cork to work around this. We sell direct, or through carefully vetted retailers to ensure there is no plastic in our supply chain.<\/p>\n
We\u2019re a start-up and completely self-funded, so we\u2019ve had to be pretty practical about how big the launch range could be. We wanted great neutrals \u2014 those everyday shades that you return to time and time again. But we also wanted to make room for some real pops of colour. We built a shade range that works for the widest possible variety of skin tones and it will continue to grow over time.<\/p>\n
For us, makeup is about being creative and expressing personal style. Not about concealing or correcting. It\u2019s about trying new things and having fun with it.<\/p>\n
We couldn\u2019t find the products that we wanted to buy (without plastic guilt), so once we had an idea that we were passionate about, we figured why not?! It was going to be a weird and stressful year anyway, might as well go all out.<\/p>\n
We\u2019ve been live for three months now, so we\u2019re pretty keen to get as much feedback as we can from people on the products and the packaging. And we\u2019ll keep developing plastic-free products, one at a time.<\/p>\n