{"id":1989,"date":"2022-02-17T12:25:25","date_gmt":"2022-02-17T01:25:25","guid":{"rendered":"https:\/\/www.wellbeing.com.au\/curious\/?p=1989"},"modified":"2022-02-15T12:34:17","modified_gmt":"2022-02-15T01:34:17","slug":"lets-get-nude-meet-sustainable-intimates-brand-the-unseen","status":"publish","type":"post","link":"https:\/\/www.wellbeing.com.au\/curious\/lets-get-nude-meet-sustainable-intimates-brand-the-unseen","title":{"rendered":"Let\u2019s get nude: Meet sustainable intimates brand The Unseen"},"content":{"rendered":"

What inspired you to launch The Unseen?<\/strong><\/h2>\n

I wanted to bring to life a brand that truly celebrated our diversity with comfortable staple pieces that didn\u2019t compromise on style. And, alongside this, a brand that could use business for good. All those elements came together and The Unseen was born \u2014 it hasn\u2019t stopped evolving since!<\/p>\n

When do you feel the most wild?<\/strong><\/h2>\n

Just disappearing into nature. I adore camping and where we live, we are so lucky to have the rare opportunity to camp on the beach just north of Noosa. Going to sleep listening to the ocean, waking with the sun and spending your day in nature and simply existing without a thought for time or busyness \u2014 it\u2019s the ultimate stress release and the moments I\u2019ll always cherish.<\/p>\n

The Unseen is all about empowerment and feeling good in your own skin. What does empowerment mean to you?<\/h2>\n

Oh, I really love this question! I\u2019ve been thinking about this a lot lately because I feel what it comes down to is a constant journey of learning and shedding. When you come to know what\u2019s no longer serving you and you can begin to dismantle those ideas, habits, people or pressures, it\u2019s incredible how empowering that can be.<\/p>\n

Can you talk us through the design of The Unseen garments?<\/h2>\n

Each piece was designed with one motto in mind: comfort meets flattery. I always felt like they were treated as two separate ideals for women, and flattery was so often associated with a sexualised male gaze. I will always seek to challenge that. The only consideration your underwear needs is what looks and feels perfect for you. So each style begins with considering what would feel beautiful to wear, but would also make us feel our best.<\/p>\n

We only work with luxuriously soft, sustainable fabrications because it needs to be as kind on the planet as it is on our privates. And each style and fit really seeks to serve a purpose for our everyday wardrobe. I wanted to create a capsule collection with a range of options that could satisfy you \u2014 from lounging around on a Sunday with a serious bread bloat to finding that perfect little black bralette to pair under a silky slip for a night out. They\u2019re staples, but for all our moments.<\/p>\n

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A post shared by The Unseen (@theunseenlabel)<\/a><\/p>\n<\/div>\n<\/blockquote>\n