
		{"id":2076,"date":"2022-04-01T09:30:49","date_gmt":"2022-03-31T22:30:49","guid":{"rendered":"https:\/\/www.wellbeing.com.au\/curious\/?p=2076"},"modified":"2022-04-01T09:30:49","modified_gmt":"2022-03-31T22:30:49","slug":"save-earths-skin-weleda","status":"publish","type":"post","link":"https:\/\/www.wellbeing.com.au\/curious\/save-earths-skin-weleda","title":{"rendered":"Save Earth&#8217;s skin"},"content":{"rendered":"<p>Soil, just like our skin, is a living, breathing ecosystem. It is the skin of our earth, supporting humans, plants and wildlife. So much of what we consume comes from the soil, from the food we eat to the clothes we wear and the ingredients in our favourite moisturiser. But the earth\u2019s soil is under threat, with more than a third across the globe already degraded.<\/p>\n<h2>Super soil<\/h2>\n<p>Soils are home to a quarter of all living species on earth. A teaspoon of soil contains more living beings than there are people on earth: billions of microorganisms and tiny creatures such as bacteria, worms, water bears, fungi, mites, springtails, woodlice, beetles and algae. These tiny inhabitants help make the soil fertile, enhancing plant health and enabling soil to store carbon and water.<\/p>\n<p>Soil biodiversity is the key to thriving ecosystems, without which we cannot tackle the crises facing nature today, including climate change, soil degradation, pollution and microplastics, to name a few.<\/p>\n<h2>Soil and our skin<\/h2>\n<p>In many ways, the soil in your garden is just like your skin: a thriving, balanced microbiome. Weleda cares for the earth\u2019s soil like it cares for your skin by using natural farming methods to create potent, organic skincare products. Natural farming methods are designed to keep the soil healthy and full of nutrient-rich humus. It provides a home for plenty of beneficial organisms, such as earthworms, which make the soil fertile. Weleda\u2019s eight medicinal plant gardens are spread across different countries and are cultivated by biodynamic practices. By applying the principles of biodynamic farming, Weleda has created resilient ecosystems that cope well with heat, rain and drought, and where biodiversity can thrive.<\/p>\n<p>\u201cWe recognise how important healthy soil is, not only to make high-quality products, but for the future of our planet and everyone who lives on it,\u201d says Stefan Siemer, Weleda\u2019s Global Head of Sustainability. \u201cCommitment to soil biodiversity is at the heart of all our product sourcing. Improving and supporting soil biodiversity to make it as healthy as possible is a priority through natural, biodynamic farming and collaboration with soil-focused regenerative farming projects across the world.\u201d<\/p>\n<p>Products such as Weleda\u2019s iconic Skin Food nourish your skin with ingredients such as organically grown calendula, a growing process which in turn helps to nourish the earth\u2019s own skin. Weleda products don\u2019t contain microplastics that can be harmful to soil, and never use pesticides to grow the ingredients. Healthy soil creates healthy plants, which provide the most nourishing substances for Weleda\u2019s natural products.<\/p>\n<h2>So, how can you help?<\/h2>\n<p>In the same way you protect your skin, you can protect the earth\u2019s skin. There are simple things you can do in your daily life to help support soil health. From learning how to care for the soil in your own garden (composting is a great start!), to understanding how to choose products that actively support soil health. To help people understand how to do their bit, Weleda has created a useful bank of tips and advice on what you can do to help save earth\u2019s skin.<\/p>\n<h2>Weleda\u2019s commitment to\u00a0the\u00a0earth\u2019s skin<\/h2>\n<ul>\n<li>Fifty soil-friendly sourcing projects around the world.<\/li>\n<li>A pioneer of biodynamic farming for more than 100 years.<\/li>\n<li>The first natural skincare company to become a UEBT\u00a0member with the label \u2018Sourcing with Respect\u2019, marking a commitment to ethical, raw material sourcing and biodiversity.<\/li>\n<li>Launched a new sourcing strategy to support organic seed breeding, and\u00a0a\u00a0new\u00a0Agriculture Management Standard to\u00a0increase\u00a0biodynamic ingredients\u00a0from\u00a020 per cent\u00a0to\u00a040 per cent by 2025.<\/li>\n<li>A new Biodiversity\u00a0Action<\/li>\n<li>Plan and\u00a0Seed Strategy will\u00a0see Weleda\u00a0set new standards for diversity in medicinal plant cultivation.<\/li>\n<li>In 2022 Weleda will invest an additional one per cent of sales in climate protection, biodiversity and soil conservation.<\/li>\n<li>In Australia Weleda is working with Carbon8 to help transition Aussie farmers to regenerative agriculture and support them to rebuild the carbon (organic matter) in their soil from one per cent to eight per cent.<\/li>\n<li>Weleda is UEBT, B-Corp and NATURE-certified.<\/li>\n<\/ul>\n<p><strong> For more, visit <a href=\"http:\/\/weleda.com.au\">weleda.com.au<\/a> and <a href=\"https:\/\/www.instagram.com\/weledaaustralia\/\">@weledaaustralia<\/a> and <a href=\"https:\/\/www.instagram.com\/explore\/tags\/saveearthsskin\/\">#SaveEarthsSkin<\/a> on Instagram.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Soil, the \u201cskin\u201d of the earth, is under threat. Natural skincare brand Weleda wants to raise awareness of\u00a0the importance of soil health and is asking people to join its mission to save earth\u2019s skin.<\/p>\n","protected":false},"author":14,"featured_media":2077,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[100,106,109,102],"tags":[523,402,440,521,522],"_links":{"self":[{"href":"https:\/\/www.wellbeing.com.au\/curious\/wp-json\/wp\/v2\/posts\/2076"}],"collection":[{"href":"https:\/\/www.wellbeing.com.au\/curious\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wellbeing.com.au\/curious\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wellbeing.com.au\/curious\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wellbeing.com.au\/curious\/wp-json\/wp\/v2\/comments?post=2076"}],"version-history":[{"count":1,"href":"https:\/\/www.wellbeing.com.au\/curious\/wp-json\/wp\/v2\/posts\/2076\/revisions"}],"predecessor-version":[{"id":2078,"href":"https:\/\/www.wellbeing.com.au\/curious\/wp-json\/wp\/v2\/posts\/2076\/revisions\/2078"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.wellbeing.com.au\/curious\/wp-json\/wp\/v2\/media\/2077"}],"wp:attachment":[{"href":"https:\/\/www.wellbeing.com.au\/curious\/wp-json\/wp\/v2\/media?parent=2076"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wellbeing.com.au\/curious\/wp-json\/wp\/v2\/categories?post=2076"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wellbeing.com.au\/curious\/wp-json\/wp\/v2\/tags?post=2076"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}