In 1989, a family dream to move to the country, followed by a passion for quality, healthy food led to the start of the family business Brookfarm in 2000. With advice from locals, my parents (Pam and Martin) transformed a run-down dairy farm in the Byron Bay hinterland into a working native macadamia farm and regenerated an ancient sub-tropical rainforest found on the property.<\/p>\n
We\u2019re doing everything in our power to protect our natural environment and, for us, it starts on the family farm. Regenerative agriculture is the key to\u00a0less\u00a0carbon pollution, more biodiversity and rebuilding homes for wildlife. We\u00a0constantly seek out nature-based solutions to improve the taste and quality\u00a0of\u00a0our produce with the least impact on the land. Regenerative agriculture\u00a0allows us to implement a method of farming principles and techniques that pursue land and soil rehabilitation and natural pest management while strengthening\u00a0the\u00a0entire ecosystem of the\u00a0farm and local environment.<\/p>\n
Our sustainability focus has been there from the start of our business. When we started our farm, it was weed infested, but we wanted to give back to the native environment with macadamia trees and\u00a0regenerate the ruminants of the big\u00a0scrub rainforest that was already there. We have now planted more than 45,000 trees and installed 14 wildlife boxes on the\u00a0farm. There are also 288 solar panels\u00a0that power the bakehouse. We\u2019re always looking for ways we can do more.<\/p>\n
Our\u00a0innovative world-first Roll \u2018n\u2019 Recycle packaging allows semi-rigid plastic to be placed in your recycle bin. The award-winning sustainable design, in\u00a0collaboration with OF Packaging, ensures our packaging is 100 per cent recyclable and given a second life, while\u00a0saving approximately two million bags from landfill each year. The simple Roll \u2018n\u2019 Recycle feature on the back of the pouch enables users to roll the pack and stick the pre-installed adhesive label to firmly secure the package, which avoids issues with flexible packaging disposal\u00a0through the standard recycling collection. Put simply, it turns \u201ctwo-dimensional\u201d packaging into a \u201cthree-dimensional\u201d shape, allowing it to be sorted correctly at the recycling facility just like a water bottle.<\/p>\n
Locally grown produce is fresher and tastier, and we are committed to supporting local Australian farmers in\u00a0sourcing only the most\u00a0premium Australian ingredients. It\u2019s\u00a0a\u00a0real priority for us to\u00a0support the local\u00a0industry so it\u2019s not lost to overseas<\/p>\n
Here at Brookfarm it\u2019s no surprise we consider breakfast the most important meal of the day. However breakfast looks, whether\u00a0it\u2019s enjoyed leisurely at home reading the paper, with the kids on the fly,\u00a0or on the go as you\u2019re dashing out the\u00a0door,\u00a0starting the day with nutritious\u00a0and\u00a0delicious food is something in\u00a0which we take great pride. With a variety of flavours available, and dietary requirements catered for, we like to\u00a0think \u00a0everyone can kick start their day with Brookfarm.<\/p>\n
Following an unbelievably successful trial with our Roll \u2018n\u2019 Recycle pouch for the Toasted Muesli Macadamia & Cranberry (1.5kg), we are ready to invest fully in the new packaging and plan to roll out across the entire range (all 26 pouches) from
\nApril 2022.<\/p>\n
Meanwhile, Mum (Pam) is always testing and creating new muesli and nut combinations in the family kitchen, while dad (Martin) concentrates on regenerative\u00a0agriculture in the Northern Rivers region with new regenerative\u00a0farming methods, trialling new natural pest\u00a0management systems\u00a0and\u00a0supporting\u00a0local rainforest and\u00a0wildlife restoration.<\/p>\n
For more, visit brookfarm.com.au<\/a> and @_brookfarm_<\/a> on Instagram.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":" When husband-and-wife duo Martin and Pam Brook bought a run-down dairy farm in the Byron hinterland, a passion for giving back to the land and creating quality, healthy food was born. Today Brookfarm is a working macadamia farm and the once-barren land is teaming with wildlife again. Here, we chat with Brookfarm\u2019s CEO Will Brook about regenerative agriculture, world-first recycling initiatives and what makes the perfect breakfast.<\/p>\n","protected":false},"author":14,"featured_media":2154,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[114,106],"tags":[340,541,138,265],"_links":{"self":[{"href":"https:\/\/www.wellbeing.com.au\/curious\/wp-json\/wp\/v2\/posts\/2153"}],"collection":[{"href":"https:\/\/www.wellbeing.com.au\/curious\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wellbeing.com.au\/curious\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wellbeing.com.au\/curious\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wellbeing.com.au\/curious\/wp-json\/wp\/v2\/comments?post=2153"}],"version-history":[{"count":2,"href":"https:\/\/www.wellbeing.com.au\/curious\/wp-json\/wp\/v2\/posts\/2153\/revisions"}],"predecessor-version":[{"id":2156,"href":"https:\/\/www.wellbeing.com.au\/curious\/wp-json\/wp\/v2\/posts\/2153\/revisions\/2156"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.wellbeing.com.au\/curious\/wp-json\/wp\/v2\/media\/2154"}],"wp:attachment":[{"href":"https:\/\/www.wellbeing.com.au\/curious\/wp-json\/wp\/v2\/media?parent=2153"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wellbeing.com.au\/curious\/wp-json\/wp\/v2\/categories?post=2153"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wellbeing.com.au\/curious\/wp-json\/wp\/v2\/tags?post=2153"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}