Advertising guidelines

We respect WellBeing readers so have established guidelines for advertising to that community – we feature businesses that are doing the right thing and offer our readers what they want.

WellBeing adheres to Therapeutic Goods Administration (TGA) guidelines on advertising that contains health claims and we also maintain our own list of things that we choose not to promote. We stick to privacy guidelines and don’t bombard readers with loads of irrelevant material.

WellBeing is 100 per cent natural by choice, so our advertisers never have to compete with companies promoting drugs, cosmetic poisons or other products Mother Nature wished were never invented. We overtly support natural, organic and sustainable approaches to health and living – and our readers love us for this.

We do not accept advertisements promoting the following:


Foods and supplements

Products containing:

  • Added caffeine
  • Aspartame and other artificial sweeteners
  • Guarana (unless stated as caffeine)
  • Monosodium glutamate (MSG) (food additive codes 621 and E621)

Products that have undergone genetic engineering/modification (GE/GM)
Products that have undergone irradiation


Body care

Products containing:

  • Acetone
  • Benzaldehyde (synthetic almond oil)
  • Diazolidinyl urea
  • Fluoride
  • Imidazolidinyl urea
  • Parabens (butyl paraben, ethyl paraben, methyl paraben, propyl paraben)
  • Propylene glycol (pg)
  • Sodium laureth sulphate (sles)
  • Sodium lauryl sulphate (sls)
  • Stearalkonium chloride
  • Triethanolamine (tea)


Natural therapies

Unregistered therapies and/or practitioners.



Companies that use overtly environmentally damaging practices within overtly environmentally damaging industries. Where a company can demonstrate by third-party certification that steps have been made and continue to be made towards sustainability, we will consider promoting them.



Products tested on animals.



Any companies linked to human rights abuses, governments or political parties.