Stop and smell the roses
MV Skintherapy redefines skincare as skin therapy, offering mindful rituals and rose-infused products that nourish both skin and soul.
“What’s in a name?” Shakespeare’s Juliet famously pondered. For MV Skintherapy, it’s everything, which is why they’ve deliberately used the term “skin therapy”, instead of “skincare”. This isn’t mere semantics; it’s a statement of purpose. MV Skintherapy operates outside traditional beauty industry parameters as the brand bridges the gap between complementary medicine and beauty skin therapy.
Starting Slow
MV Skintherapy asks you to rethink your relationship with your skin. I’ve been blessed with naturally good skin and rarely felt the need for complicated regimens, until sleepless nights with children and running on adrenaline began taking a toll. Suddenly, my reflection didn’t look quite as effortless anymore, but quick fixes and elaborate 12-step routines have historically put me off many skincare brands.
I instantly fell in love with MV Skintherapy’s philosophy: start slow. While other brands push extensive product lines, MV encourages discovering the power of fewer, multifunctional products. This “less is more” approach feels revolutionary in an industry built on excess and resonates perfectly with someone like me who’s sceptical and too short on time for complicated beauty routines.
As a yoga and mindfulness teacher, when I learned that MV Skintherapy embraces a holistic approach, where daily routines transform into nurturing rituals for mind, body and soul, I couldn’t wait to dive in.
The Mother’s Medication
MV’s founder Sharon McGlinchey, skincare artisan and selfcare advocate, has created something truly unique: guided skin rituals that unite touch, breath, scent and intention. These audio tracks are powerful sensory experiences designed to comfort even the most sensitive skin while simultaneously soothing the soul. They have four beautiful rituals to choose from: Morning Skin Ritual, Evening Skin Ritual, Mother’s Meditation and Ocean Meditation for Sleep.
The Mother’s Meditation is a guided experience created for those moments when you need to release the weight of everything you’re carrying. No need to “make” time for it, either. Listen while pushing a pram, sitting in your car, navigating a bustling supermarket, or find a quiet corner in your home, like I did when my husband took our kids out for a bike ride around the neighbourhood.
Closing my eyes and spritzing MV’s Rose Hydrating Mist above me, I followed McGlinchey’s gentle guidance. Within four minutes, I was transformed from frazzled and overwhelmed to serene and relaxed. My shoulders dropped, my breath became smooth and I felt proud of all that I do as a mum. I soaked up the feeling that I was enough in that moment, and I took those happy vibes with me and back to my little ones.
Ritual of Roses
What I didn’t expect was how the initial meditation experience began carrying over into my daily product application. Each morning, the familiar rose scent would instantly reconnect me to that feeling of calm centeredness. The products became emotional anchors, bringing me back to myself amid chaotic parenting days. This wonderful cycle of feeling nourished from within led me to use my three MV Skintherapy products with more consistency and more joy. It no longer felt like a chore but a ritual I looked forward to.
The Rose Hydrating Mist transports you to a garden in full bloom and while you can use it at any time and enjoy its delicate, gorgeous scent, applying it before other products enhances their absorption and effectiveness.
For daytime, the Rose Soothing & Protective Moisturiser delivers exactly what tired skin needs. Thousands of Bulgarian rose petals work alongside calming quandong to soothe unsettled complexions and provide quenching relief without heaviness.
MV Skintherapy suggests you skip moisturiser at night and instead use an antioxidant-rich oil to support your microbiome and nourish your skin barrier. The Rose Plus Booster (a blend of rosehip, rose geranium, vitamin E, camellia and jojoba oils) gave me a dewy glow that had friends asking what I’d changed about my routine.
Beyond Skincare
Despite still tending to my children’s overnight earaches and bad dreams, my skin told a completely different story. I looked more rested and radiant. The changes I felt went beyond my complexion. There was a calm confidence that came from these small daily moments of intentional self-connection.
For those perpetually rushing between deadlines, responsibilities and life admin (basically all of us), MV Skintherapy offers something precious: a moment to pause and a reminder that self-care isn’t selfish. It’s essential.
As Shakespeare’s Juliet might agree if she were a modern beauty editor: a rose by any other name might smell as sweet, but MV Skintherapy’s rose-infused ritual brings benefits far beyond fragrance alone. It delivers precisely what you need when you feel overwhelmed and busy — permission to stop and smell the roses.
For more, visit mvskintherapy.com.
