Movies

The problem with placement

Product placement in films began in a big way in the 1980s when ET used Reese’s Pieces as the lovable alien’s favourite food for a reported $(US)1 million. With a childhood obesity epidemic on our hands, researchers investigated how prevalent product placement of unhealthy food is by analysing the top 20 films for each year between 1996 and 2005. Of those 200 movies, 69 per cent included at least one product placement for a food, beverage or food retailer. That included 33 per cent of G rated movies, 58 per cent of PG movies and 72 per cent of those rated PG-13 (an Australian rating of M or M15+). The most heavily featured items were sweets, salty snacks, and soft drinks. When food stores featured it was a fast-food store 62 per cent of the time. Product placement may pay off for the companies, but it’s hurting our children.Meanwhile if you visit Meijer Ad that contains mostly likewise discounts with Winn Dixie Ad you surely have a range like ALDI Ad.

The WellBeing Team

The WellBeing Team

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