Eyeballs and emails
A few years ago I learned a valuable marketing secret from a great coach and mentor of mine, young man with a wise head on his shoulders by the name of Taki Moore.
So far this year, it’s been worth a few hundred thousand dollars to me personally, and more again than that to my Mastermind clients I’ve shared it with.
Today, in this blog, I want to share it with you.
There’s so much confusion about online marketing:
What should I put on my website, Facebook, Twitter, PPC and the rest?
My mentor gave me a formula for internet marketing success. Like you, he depends on getting a face to face appointments to make a sale or engage a new client. This formula is how he makes sure his calendar is full of prospects, 5 days a week.
And the problem is that most practitioners have no predictable system for turning a website visitor into an appointment.
This formula is deceptively simple, but it works a treat. Here’s what he taught me:
EYEBALLS + EMAILS + HEARTS = FACES
Let me explain…
Your first job is to get someone’s eyeballs on your site. Once they are there, you know that most people only stay for 7 seconds, and when they leave, 92% are never coming back. So your job is to get…
The only purpose of your landing page is to capture leads. The chances of them making an appointment with you as a therapist just off the site is slim, so you’ve gotta grab the contact details so you can continue the relationship. Offer a money magnet report, video or CD here in return for a first name and an email address, so you can move to…
Your job now is to discover the desires of their heart, so you can take the relationship deeper, and find out whether they are a 5-star prospect or not. Ask short, specific questions and have a conversation back and forward by email until it’s time to see their…
When you’ve discovered their needs, wants, fears & frustrations, by email your prospects will willingly agree to meet you face to face.
Online marketing isn’t just about your website.
It’s also about email, and what you do with it.