A game-changing natural living company for the whole family
Being magazine chats with the founders of Wotnot to learn about how their baby and skincare brand has innovated the natural and organic industry.
When and what inspired you to create Wotnot?
My business partner Sioned Guard and I never had any intention of creating a skincare range. Our plan was to introduce the world’s first environmentally friendly disposable nappy, Moltex Nature, to Australia. Our customers were the driving force behind Wotnot. Once they grew to love the nappies, they asked for complementary products but what they asked for just wasn’t available anywhere.
So we took a leap of faith, wrote down exactly what they wanted and promised to make it. Everything we have created since then has been through a wonderful collaboration with our customers.
How does Wotnot give back to the planet?
We recycle wherever we can, both in our office and in our manufacturing process. We use green energy, and our baby skincare tubes are made using recycled plastic.
Why are Wotnot products better for our little ones, ourselves and the planet?
Our customers set an extremely high standard when they help us create a product. The number-one aim is to use the most gentle, edible ingredients. This makes our products suitable for the most sensitive and allergy-prone skin, from newborns to our treasured centenarian.
If you could imagine a new world, what would it look like?
The French composer Debussy said that music is the space between the notes, and I think we need to make time for this space. Find a way to be less rushed and slower-paced. Less noisy and instead quieter. Have less yet appreciate more.
What does a typical day look like for you?
“My day starts with our dog tapping on the bedroom door to go for a walk. After our walk and breakfast, I head to work. Being part of a small company means every day is an adventure, sometimes positive, sometimes not! But I am lucky to work with a group of amazing women who help and support each other so even the most challenging days are rewarding. At the end of the day I try to leave it behind and go for another walk, do some exercise or take my daughter to her weekly activities.”
What beauty secrets do you swear by?
Sunscreen. I have very fair skin, designed for a colder climate, and I wish I’d used face sunscreen daily from an earlier age. UV-B rays cause sunburn but UV-A rays are the main cause of premature skin ageing. Daily use of sunscreen helps protect against this.
What’s next for Wotnot?
We have exciting products coming out this year that we believe are a game-changer. We’ve been working on these for three years and can’t wait to share them.
For more information about Wotnot, visit wotnot.com.au
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