Brookfarm: Made by Family, Inspired by Nature

We speak with Brookfarm’s CEO Will Brook, this family-owned business, still baking in the Northern Rivers and continue to focus on what matters for Brookfarm. Discover the values, ingredients and innovation behind Brookfarm, including its new High Protein Granola, made with Australian macadamias and delivers 10g of protein per serve.

Share some insights with the audience on the brand story.

Brookfarm has always been about making real nutritious and delicious food we’re proud to feed our own family. Mum and Dad started the business over 25 years ago from our family farm in the Northern Rivers because they wanted to create a muesli that was truly premium and did justice to the quality ingredients it contained, as well as showcasing the delicious Macadamia. That same thinking still drives us today.

We’re still family-owned, still baking in the Northern Rivers and still focused on using real, natural ingredients that taste amazing. We don’t chase trends for the sake of it, but we do listen to what people want and work hard to create products that genuinely make breakfast better for you.

That’s exactly what inspired our new High Protein Granola. With more people looking for ways to get more protein in their diet in a natural way, yet a lot of the options on the shelf are packed with protein powders, animal based or highly processed ingredients. We wanted to prove you could make a naturally high-protein granola that delivers on flavour first with only the best natural ingredients.

If a consumer was new to your brand, what product in your range should they start with and why?

I would say it depends on their dietary needs and what their looking for from a breakfast. If you’re looking for an indulgent and hearty muesli with a good source of fibre you can’t go past our #1 customer favourite our Toasted Muesli with Australian Macadamias and Cranberry. If you need a low sugar alternative I’d recommend our Low Sugar Macadamia Rasberry Granola, and if you’re looking to add extra protein in your diet then our new High Protein Granola will be a great place to start as not only does it delivery 10g protein per serve, it’s also high in fibre and gluten free so caters for everyone.

What is one of the highlights of your brand journey to date?

For me, it’s seeing Brookfarm grow while staying true to who we are. We’ve gone from a small family business to a brand that’s enjoyed across Australia and overseas, but we’ve never lost sight of what matters – quality ingredients, great flavour and doing things the right way.

Launching our High Protein Granola has been another exciting moment because it shows we can keep innovating without compromising our values. My wife Jess who is Head of Innovation has spent a long time getting the recipe right so it delivers the protein people are looking for while still tasting like a premium Brookfarm Granola.

Where can we buy your product?

We’re proud to support independent retailers like IGAs, SPARs, Harris Farm, Go Vita, health food stores and local grocers as well as online through brookfarm.com.au. You can shop there or find your closest store using our store locator.

Is there anything else you’d like our audience to know about your brand?

As macadamia farmers and food producers we’re passionate about making food that hero our Australian macadamia’s and creating blends that feature Australian ingredients that support our local farmers, that genuinely taste great and deliver on health needs.

Our High Protein Granola is a good example of that. It delivers 10g of protein per serve from nuts and seeds including Australian macadamias and almonds without relying on artificial sweeteners, preservatives or additives. We think that’s a better way to fuel your morning naturally.

At the end of the day, our goal is simple…to make delicious, wholesome food that people can feel good about eating every day.

For more visit brookfarm.com.au