Amazon Power

Self-care superfoods

Self-care starts with the products you eat. Amazon Power’s Founder and CEO, Americo Tognetti, tells us more about introducing açaí to the Australian market and the health benefits of this humble berry.

Q: Tell our readers how Amazon Power began.

A: It was back in 2001 while on a business trip when I realised the distinct lack of açaí and açaí products in the Australian market. I saw the passion that Australians had for healthy living and found the land Down Under to be a perfect fit for the açaí berry found in my home country of Brazil.

After three years of research and hard work, I finally introduced açaí to the Australian market in 2004. Since then, I have been spreading the word throughout Australia and teaching Australians how to eat and prepare açaí as the locals do in the streets of Brazil.

Amazon Power and our exclusive supplier together are the largest buyers of açaí worldwide and, as a result, we’re able to ensure the highest quality açaí.

Q: If I was new to Amazon Power, what product should I begin my journey with?

A: Our product range is made with organic premium açaí. If you want a quick, healthy snack, buy the 1kg tub or the 200g tub to scope it out. If you want to blend your own açaí bowl or smoothie with your favourite fruit, buy the 200g smoothie packs of original açaí or the 100g sachets of pure, unsweetened açaí pulp.

Q: Where can we purchase Amazon Power products?

A: Amazon Power has more than 3000 stockists around Australia. We are present in the best cafés and juice bars and at premium retailers.
Go to our website,, to find your nearest stockist, or you can buy the dry range from us online.

Q: What’s coming up next for Amazon Power?

A: I want to create new products with high nutritional value that complement the current product range and continue to educate people in Australia about the Amazon rainforest’s fruit diversity and its richness.

Getting involved

Self-care starts with the foods you put inside your body. Nourishing yourself with the best foods, such as whole and organically produced products, is one of the best ways you can care for yourself — and açaí is a great place to start if you’re looking for a small food with a big impact.

Amazon Power’s açaí is nutrient-dense. It’s loaded with antioxidants to help your body neutralise free radicals for a healthier and happier you. It’s also fibre-rich, which can aid your gut health, helping you feel good from the inside out.

WellBeing Team

WellBeing Team

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