What business are you really in?

The real reason people are going to hire you is simple: it’s for what they get from you that grabs them on an emotional level. Remember that people buy totally based on emotion, and then defend the sale with logic. Emotion comes first, logic comes second. You need to uncover the real deep-seated reasons why people are going to hire you.

Going Vegan for One Week

I met so many fascinating people at the Vegan Expo in Sydney over the weekend who live a vegan lifestyle and embrace the benefits of it – from effortless weight loss, reversal of diseases, increased environmental responsibility and spiritual awareness (just to name a few) – it was truly eye opening for me to meet such enthusiasts and it left an impression on me. So I wanted to put myself to the test to see how I could bring these added benefits to my life. Good bye meat, fish, milk, eggs – or anything that comes from an animal – for a full week.